The 4 Stages Of A Direct Marketing Email List
Article by Saqib Khan
Having a direct marketing email list is something that many marketers have. However it is also something that many marketers do not have. For those people who have no idea what I am talking about, I am talking about an email list which consists of people who gave you their name and email address because they are interested in what you have to offer. You then email these people on a regular basis and show them what you are all about. In this article though, I will be sharing the 4 stages of a direct marketing email list with you which will help you understand the process of email marketing and how to progress and be the best of the best!The first stage of a direct marketing email listThe very first stage is the one where people have no idea who the hell you are and vice versa. This is where you will have to capture their info such as their name and email address via a capture or opt in page which are pretty much the same thing. This is the safest method because you don’t want to be sending people emails without their permission. Also, as this is the very first stage in the process the people that sign up to be in your list will not know you, like you or trust you. That will come in time and by successfully completing the next 3 stages of having a direct marketing email list which are explained below.The second stage of a direct marketing email listMake no mistake about it, this is the most crucial stage in the entire process. If you want to win people over and MASTER this whole email marketing thing (which you need to) you need to step it up right now and right here. If you don’t get it right here, you WILL lose people and they will end up being on somebody else’s direct marketing email list. To keep a person on board at this stage is not easy and can only be done if you provide value in their lives and solutions to their problems. This is NOT the time to do what most people do and spam their inboxes with lousy sales pitches telling them how great your business is or how the pay plan is out of this world. Be wise, be helpful and be a leader.The penultimate stage in having a direct marketing email list is where things begin to turn sweet. Remember during the second stage you was bringing value to their lives and helping them? Well this is the stage where that pays off because by now the people in your email list know what you are about and will start to like you and trust you. This is where you can begin to offer them products that they can buy from you and because they know you, like you and trust you at this stage, they will be much more likely to get their credit or debit card out and take up your offer.We have now reached the final stage. The stage that shows you have truly MASTERED this form of marketing like a magician who knows every trick in the bag and can pull it off successfully. This is the stage where the people in your direct marketing email list will forever remain loyal to you. This is the best stage because once you are here, your readers will read pretty much everything you send them, buy everything you offer them and do whatever you want them to do (in reason of course). Getting here is no easy task though because it will take a lot of time, patience and commitment to help on your part. If you provide value right from the start and continue to provide value, help out and connect on a deeper level, you will always stay at this stage and will never drop.They are the 4 stages that every marketer should be aware of. Every marketer should also have the goal of becoming a master and being at the final stage, because the more trusted relationships you have the more it will benefit you in the long run. If you are helpful as well as straight up and honest with your direct marketing email list, they will pay you for that and boy will the rewards will be sweet! 
About the Author
Overall, now that you know the 4 stages of a direct marketing email list nothing is stopping you from taking action and becoming a MASTER of all 4 stages. Click on the following link right now and learn more information about succeeding in online marketing from network marketing mentor Saqib Khan.
